Trying to keep them straight would become very confusing!
We would have hundreds or even thousands of these little pictures to remember. Imagine if all of our favorite brands and companies were only identified by a simple graphic. When you provide just a picture, such as Joomla's logo, you have to have faith that a person can learn the association between a picture and a name and service, keeping them separate from other pictorial logos.
Why would someone use wordmarks over something like a pictorial graphic? It ties into the fact that they are a more direct type of branding. These are all examples of highly successful and easily recognizable wordmarks that are easily identified with around the world. You can probably think of several examples of wordmarks off the top of your head, but some of the most famous are FedEx, Coca-Cola and even world-famous Google. These types of logos are completely devoid of extra pictures, meaning that logos such as Pepsi and MasterCard are not wordmarks, since these logos contain images as well. How does this work? The number one difference between logos and wordmarks is that wordmarks are text-based logos. Please avoid these and all other changes.We have established that a wordmark is a logo, but not every logo is a wordmark. The graphics below are a few examples of incorrect usage and alterations of the Stanford wordmark. The wordmark and signatures should not be altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other words or graphics. The clear space allows all the logos to breathe and the communication to be more digestible. At a minimum, the space should be equal to the x-height of “Stanford” at any given size and extend above, below, to the left and to the right of the logo.ĭo not place other graphics or typography in the minimum clear space area, except for trademark designations when appropriate.Ĭlear space is particularly important when the Stanford wordmark is being used alongside other logos. There should always be a buffer zone surrounding the wordmark, with no type or graphics appearing in the zone. If the minimum size cannot be met, the logo is unreadable. Example Small merchandise such as pens and pins require particular attention to the minimum size. The logo may need to be larger when they are reproduced via low-resolution media such as on websites or in presentations in order to retain design integrity. Small merchandise such as pens and pins require particular attention to the minimum size. 85 inch for print and 85 pixels for digital applications so that they are reproduced at a size where they are clearly legible. Make it large enough to read.85 inch minimum for print and 85 pixels minimum for digital (not to scale)Īlways make the wordmark at least. The Stanford wordmark should be reproduced in the colors and color combinations shown below.ĭownload the art sheet which shows correct color combinations for production of the Stanford block S with tree here (link to pdf). Stanford wordmark do’s and don’ts Do Use correct color/background combinations. For secondary usage black-and-white and grayscale scenarios the black version of the logo is acceptable.
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